WHAT IS TRUE CORPORATE SOCIAL RESPONSIBILITY?

23rd February 2012

5.30 TO 8.30 p.m.

Offices Of Reed Smith LLP

The Broadgate Tower; 20 Primrose Street;

London EC2A 2RS

Panel Discussion | Networking | Refreshments

Companies are increasingly required or expected to comply with corporate governance and corporate social responsibility (CSR).Yet few understand either concept properly and even fewer properly integrate them into their business strategy and operations.For a company to deliver CSR responsibly, it must first understand its own strategy, identify its stakeholders and determine its customer and employee needs.Only then can CSR be effectively implemented within the organization. One of the most important management questions facing a business today is how to create a balance in respect of the triple bottom line (i.e. the financial, social and environmental factors)?

Can social responsibility benefit an organization itself? Many high performing businesses are hoping to meet their obligations by seeking to adopt an integrated approach to their commercial and social agendas which are both purposeful and profitable. Moreover, there is clear evidence of a positive correlation between social innovation and success in new markets. It is arguable both that social innovation itself creates new markets and that, conversely, new markets create social purpose and responsibility. For instance, there is evidence that social innovation is driving growth in untapped growth markets across the world (estimated to be worth $5 trillion). Is people power influencing new ways of value creation?

An additional question is how does social responsibility become embedded within the culture of the organisations? It is not enough for this to be a pure leadership initiative. How should employees within the organisation become more aware of their social responsibilities in their everyday work and decision making? How do they become aligned with the organization itself?

At this event, we will discuss these questions and more. We will also consider how businesses can use the visions of young people and integrate their world views with their places of work, places to shop and interact with.



Join us for an inspiring evening of panel discussion where senior experienced CSR and legal practitioners will be sharing their experiences of advising in this area and also their visions for the future. Walk away with some profound and simple ideas and thoughts on how you and your business can engage in a socially responsible way. 

For more details, please download our programme brochure.

Speakers/Panelists

Yogesh Chauhan, BBC's Chief Adviser on Corporate Responsibility & Environment

Mark Wakefield, Corporate Citizenship and Corporate Affairs Manager, IBM UK,

Benita Matofska, Founder and Chief Sharer of "The People Who Share"

Professor Roger Steare FRSA, The Corporate Philosopher

Michael Skrein, CSR Partner at Reed Smith LLP

Dr May Seitanidi (FRSA), Senior Lecturer in Corporate Social Responsibility,

Hull University Business School, University of Hull-UK

Visiting Fellow International Centre for Corporate Social Responsibility (ICCSR), Nottingham University Business School, UK



Manoj Soma, CEO, Choice International

Jeremy Glover, Head of Executive Compensation & Employee Benefits (UK), Partner at Reed Smith LLP (Panel Moderator)

Registration

Attendance is free for Spinlondon paid members. Please note that your membership should have been renewed for the current year (2012) in order for you to avail this opportunity of attending this event for free.

Attendance is also free for guests from Reed Smith LLP and Indo European Business Forum and guests by "invitation".

To register, please click here.



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